At FirePineGear, we are committed to protecting the privacy of our users (“user” or “you”). This Privacy Policy governs the collection, use, disclosure, and safeguarding of your information when you access our camping equipment e-commerce platform at http://www.firepinegear.com, including all associated media formats, mobile sites, applications, and related channels (collectively, the “Site”).
We have organised this policy as a field guide: it starts at the Trailhead (scope and who we are), marks the Route Markers (what we collect), sets up a Payment Firewall (what we never collect), follows the Waypoints (how we use and share information), identifies the Base Camps we work with, sets out your Campfire Rights, and closes at the Summit (retention, transfers, children, compliance, and contact).
Please read this policy carefully. If you do not agree with any provision herein, you are advised to discontinue use of the Site immediately. Nothing in this policy limits any mandatory rights available to you under applicable data protection or consumer law.
Quick Reference
| Field Guide Marker | What It Covers |
|---|---|
| Trailhead | Scope, data controller, and policy updates |
| Route Markers | Information you provide, wallet payment data, device data, cookies |
| Payment Firewall | Sensitive payment credentials we never collect or store |
| Waypoints | Why we use information and when we share it |
| Base Camps | Payment providers, carriers, fulfilment, marketing, analytics, authorities |
| Campfire Rights | Access, correction, deletion, objection, consent withdrawal, opt-outs |
| Summit | Retention, international transfers, children, local law, contact |
1. Trailhead — Scope, Controller and Updates
1.1 Scope
This policy applies to the Site and to information collected through it. It does not apply to third-party websites, applications, or payment provider environments that you may access through checkout. Those services are governed by their own privacy policies.
1.2 Data Controller
For the purposes of applicable data protection law, the data controller responsible for your personal information is Wild Ridge Adventure Camping Equipment LLC, 2600 10th St, Meridian, MS 39301 United States. Our payment service providers act as independent controllers or processors of payment data in accordance with their own terms and privacy policies.
1.3 Policy Updates
We reserve the right to update or modify this Privacy Policy at our sole discretion. Any revisions become effective upon posting on the Site. You acknowledge that it is your responsibility to review this policy periodically, as your continued use of the Site following any changes constitutes your acceptance of the updated terms. Individual notification of each amendment is not provided. Where required by law, we will provide additional notice or obtain consent.
2. Route Markers — Information We Collect
We collect information through various channels, as detailed below.
2.1 Information You Provide
We collect personally identifiable information that you voluntarily provide when creating an account, placing an order, subscribing to newsletters, contacting customer support, participating in surveys, requesting gear fit advice, or engaging in other Site activities.
| Category | Examples | Required for Order? |
|---|---|---|
| Identity and contact | Full name, email address, telephone number | Yes |
| Delivery and billing | Shipping and billing addresses, billing postal code | Yes |
| Account | Account login credentials | Only if you create an account |
| Order | Order details and purchase history | Yes |
| Gear preferences | Outdoor activity preferences, tent capacity, sleeping bag size, backpack volume requirements | Optional |
| Communications | Communication preferences and marketing consent | Optional |
While disclosure of optional data is voluntary, failure to provide certain information may limit your access to specific Site features, such as personalized equipment recommendations, order tracking, or expedited customer support.
2.2 Wallet Payment Data
When you place an order, request a refund, or participate in a return or exchange, we may collect or receive limited payment-related information associated with the wallet payment method you select, such as:
- The payment method selected (iDEAL, Bancontact, or BLIK)
- Transaction ID, payment reference, or authorization status
- Payment amount, currency, and transaction timestamp
- Refund and chargeback status
- Limited billing or account identifiers returned by the payment service provider
- Correspondence relating to payment inquiries or disputes
Payments are dynamically routed based on your shipping destination and order currency. Authorization takes place through the selected payment provider’s secure interface. Depending on the method and your location, authorization may involve your banking application, your payment provider’s app, a QR code, a one-time code, biometric verification, or other verification steps required by the provider.
This data is processed solely to complete transactions, issue refunds, prevent fraud, and improve our checkout procedures. Payment details are processed by licensed payment service providers and processors that maintain PCI DSS compliance where applicable. We do not store full payment credentials on our servers.
2.3 Device and Trail Data
When you interact with the Site, our servers automatically collect certain technical information, including:
- IP address
- Browser type and version
- Operating system
- Access timestamps
- Pages viewed before and after visiting the Site
- Device name, model, operating system version, and regional settings for mobile users
This data is used for system administration, traffic analysis, fraud prevention, and Site performance optimization.
2.4 Cookies and Tracking Technologies
We employ cookies and similar tracking mechanisms to enhance user experience and support our marketing activities. The following categories are used:
| Cookie Category | Purpose | Personal Identification? |
|---|---|---|
| Advertising Cookies | Display relevant advertisements for camping gear and outdoor equipment on third-party platforms | No — neither we nor our advertising partners access personally identifiable information through these cookies |
| Remarketing Cookies | Increase the frequency of ads for camping products you have recently viewed and present special offers | No — data is anonymized and does not enable direct identification |
| Affiliate Cookies | Track referrals and compensate affiliate partners who promote our products on a commission basis | No — managed by affiliate networks; no personal identification is transmitted to us |
Disabling Cookies
You may disable or block cookies by adjusting your browser settings. However, doing so may impair certain Site functionalities, including personalized product suggestions, wish lists, and saved cart contents. Non-essential cookies automatically expire after a predefined period. For further information on cookie management, you may consult the ICO website or Google’s Cookie Policy.
3. The Payment Firewall — What We Never Collect
We maintain a strict payment firewall around wallet checkout. We do not request, collect, or store:
- Your online banking password for iDEAL, Bancontact, BLIK, or any linked bank account
- Your wallet login credentials for any payment provider
- Your full payment account number or full bank account number
- Your CVV or card security code
- Your one-time authentication codes, SMS codes, or in-app approval codes
- Any full payment credentials on our servers
Payment authorization takes place within the selected payment provider’s secure environment. Our customer service team does not need any of the above information to assist with a payment inquiry. If you receive a request for such information that appears to come from FirePineGear, please contact us using the details at the end of this policy before responding.
4. Waypoints — How We Collect, Use and Share Information
4.1 How We Collect Information
- Directly from you: When you create an account, place an order, subscribe to marketing communications, request customer support, participate in promotions, or submit reviews.
- Automatically: Through cookies, server logs, web beacons, and similar technologies when you browse or interact with the Site.
- From third parties: From payment service providers and processors, logistics and shipping carriers, analytics providers, advertising and affiliate networks, and fraud prevention services.
4.2 Why We Use Your Information
- Order Fulfillment and Delivery: To initiate and confirm wallet payments, verify orders, pack and ship products, provide tracking updates, handle returns and exchanges, and offer customer support.
- Gear Fit and Product Guidance: To help you compare tent capacity, sleeping bag temperature ratings, backpack volume, and intended use, and to respond to sizing or fit inquiries.
- Marketing and Advertising: To send newsletters, promotional offers, cart reminders, and personalized product recommendations. Where required by law, we obtain your consent before sending marketing communications. You may opt out at any time by using the unsubscribe link in our emails or contacting us directly.
- Site Operations and Improvement: To analyze traffic, optimize Site performance, personalize your experience, and develop new products or services.
- Security and Fraud Prevention: To detect, prevent, and investigate fraudulent transactions, unauthorized access, and other illegal activities.
- Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
4.3 When We Share Your Information
We may share your information with third parties in the following circumstances:
- Payment Service Providers and Processors: To initiate, authorize, and settle payments made via iDEAL, Bancontact, or BLIK; issue refunds; and prevent fraud. These providers process payment information under their own privacy and security obligations and maintain PCI DSS compliance where applicable. We receive only limited transaction-related information necessary to confirm and administer your order.
- Logistics and Shipping Carriers: To fulfill and deliver your orders, provide tracking information, and handle returns or exchanges.
- Fulfillment and Warehouse Partners: To pack and dispatch your orders.
- Marketing and Communication Providers: To manage email, SMS, and advertising campaigns, including remarketing and affiliate tracking.
- Analytics and Advertising Partners: To analyze Site usage and deliver relevant advertisements. Where required by law, you may opt out of targeted advertising.
- Legal and Regulatory Authorities: When required by law, court order, or to protect our rights, property, or safety, or that of our users or others.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the business transaction.
We do not sell your personal information for monetary consideration. We may share limited personal information with advertising and analytics partners to deliver relevant ads; where required by law, you may opt out of such sharing.
5. Base Camps — Third-Party Service Categories
To make the sharing categories easier to review, the table below summarises the types of third parties we work with and the purpose of each.
| Base Camp Category | Purpose | Data Typically Involved |
|---|---|---|
| Payment service providers and processors | Wallet payment authorization, refunds, fraud prevention | Payment method, transaction ID, authorization status, amount, currency, timestamp, refund status |
| Logistics and shipping carriers | Delivery, tracking, returns | Name, delivery address, contact details, order reference |
| Fulfilment and warehouse partners | Packing and dispatch | Name, delivery address, order contents |
| Marketing and communication providers | Email, SMS, advertising campaigns, remarketing, affiliate tracking | Email address, phone number, consent status, cookie identifiers |
| Analytics and advertising partners | Site usage analysis, relevant advertising | Device and usage data, cookie identifiers |
| Legal and regulatory authorities | Legal compliance and rights protection | Information required by the request |
| Business transfer counterparties | Merger, acquisition, reorganization, or sale of assets | Information transferred as part of the transaction |
6. Payment Security and Provider Hand-Off
We take payment security seriously. Payments are authorized through the secure interface of the selected payment service provider, such as iDEAL, Bancontact, or BLIK. Depending on the provider, authorization may involve your banking application, your payment provider’s app, a QR code, a one-time code, biometric verification, or other verification steps.
We use industry-standard security measures to protect information under our control, including encrypted transmission, access controls, and fraud monitoring. We do not store full payment credentials on our servers, and we do not collect the items listed in Section 3 (the Payment Firewall). Our payment service providers maintain PCI DSS compliance where applicable and process payment data in accordance with applicable financial and data protection requirements.
If you have questions about payment security, please contact us using the details below.
7. Campfire Rights — Your Privacy Rights and Choices
Depending on your jurisdiction, you may have the following rights:
- Access and correction: Request access to, or correction of, your personal information.
- Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Objection and restriction: Object to or restrict certain processing.
- Consent withdrawal: Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
- Marketing opt-out: Opt out of marketing communications at any time.
- Portability: Request data portability where applicable.
- Targeted advertising opt-out: Opt out of the sharing of personal information for targeted advertising where required by law.
- Non-discrimination: We will not discriminate against you for exercising any privacy right available to you.
To exercise these rights, please contact us using the details below. We will respond within the timeframe required by applicable law.
8. Summit — Retention, Transfers, Children, Compliance and Contact
8.1 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including order fulfillment, payment reconciliation, accounting, legal compliance, dispute resolution, and enforcement of our agreements. When no longer needed, we securely delete or anonymize your information.
8.2 International Data Transfers
Your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate. We take reasonable steps to ensure that your data receives an adequate level of protection in accordance with applicable laws.
8.3 Children’s Privacy
The Site is not intended for children under the age of 18 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.
8.4 Compliance with Local Laws
FirePineGear is headquartered in the United States at 2600 10th St, Meridian, MS 39301 United States. We comply with applicable U.S. federal and state privacy laws, including those of the State of Mississippi. Where we process personal data of individuals in other jurisdictions, we also comply with applicable local data protection laws, including, where relevant, the GDPR and UK GDPR, the CCPA/CPRA, PIPEDA, the Australian Privacy Act, and other similar laws.
8.5 Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any revisions become effective upon posting on the Site. You are responsible for reviewing this policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the updated terms.
8.6 Contact Us
Should you have any questions, concerns, or requests regarding this Privacy Policy or our data-handling practices, please reach out to us using the contact details below. We strive to address all legitimate inquiries within 24 hours on business days.
Wild Ridge Adventure Camping Equipment LLC
Address: 2600 10th St, Meridian, MS 39301 United States
TEL: +1 601-792-9913
Email: [email protected] (Available Monday–Friday, 08:00–17:00 UTC -6)
Registration Number: 1524215